Leading sports brand Canterbury has opened its latest store in Bangkok, bringing the total number to five since the New Zealand-founded company launched its flagship store in February this year. Canterbury’s expansion in Thailand reflects the increasing popularity of the sport of rugby and the fitness industry, and showcases how attitudes towards healthy living and exercise have shifted in recent years. Rugby is the fastest growing team sport on the planet and player numbers in Thailand are rapidly increasing due to initiatives of the Thai Rugby Union. The latest store opening at Go Sports Mega Bangna follows four successful store openings in Bangkok in just five months: Supersports at CentralWorld, Sports Mall at Emporium, the lifestyle section of EmQuartier, and the flagship Phayathai Building shop.
Although Canterbury is widely recognized as the “world’s original rugby brand”, its product line goes beyond rugby essentials, and includes a wide range of quality sportswear featuring innovative technology that is both practical and stylish. Canterbury’s latest Vapordri+ collection, for example, has been specially engineered to help regulate the wearer’s body temperature, and is especially useful in tropical climates like Thailand. All pieces in the Vapodri+ range are made with a special fabric that features advanced wicking properties that help evaporate sweat, allowing garments to dry quickly. The Vapodri+ technology provides dynamic cooling and this adaptive technology reacts to the wearers’ changing body temperature to ensure they can focus on performance.