When you step foot into this 200 sqm fashion store located on Siam Paragon’s glittering first floor, the words that spring to mind are glamour, luxury, and decadence.
Code 10 is a labyrinth of dresses for the rich and famous looking for evening and party wear that’s full of drama – in a good way. Not only will you find a show stopping dress at this fancy boutique, you can also get your hands on some matching jewelry by labels such as Aztique, or even a stylish headdress to complete your look for the night.
Since its opening in 2008, Code 10 has become the go-to store for fashion-forward members of high society and Thailand’s hottest celebs, such as drag queen extraordinaire Gene Kasidit who is a famous patron of Chai Gold Label. Some of the pieces are made exclusively for Code 10, so you can avoid appearing under the “Who wore it better” section of the fashion tabloids.
With all the glam parties going on in this city, Code 10 is definitely filling a niche, serving socialites who want to dress to impress. The entire store features evening wear from sought-after local designers including Pichita, Sanshai, T-RA and Nagara, a label known to offer some of the most exhilarating dresses known to women. It’s the first store of its kind to feature a handful of top local designers within the same walls, the end result being that customers can pick from a wide range of dresses and accessories, all with one common thread running through them – the Code 10 style factor.
Although the dresses are created by different labels and designers, one thing is certain – when you’re wearing one of these numbers, heads will turn. Think bold metallics, classic black and white, and floor sweeping gowns in the deepest hues. Other rising designers exhibited at Code 10 include Tippayapong Poosanaphong, who turns casual crochet normally found in beachwear into ravishing statement dresses that can easily be worn in the most formal settings. Whatever your heart’s desire for the next big social event, Code 10 has something that will make your big evening unforgettable.
1 fl, Siam Paragon | Rama I Rd | BTS Siam | 02-610 8312, 02-610-9794 | siamparagon.co.th | 10am – 10pm