If fashion was food, Disaya would be a pink cake with a hefty helping of icing on top; the brand is unashamedly one of the most reliably saccharine available and with the Autumn/Winter 2014 collection, Luxatlas, its direction shows no sign of changing.
While it may look more like a Spring/Summer collection, with its pastel colours, gentle wave-cut hemlines
and hot air balloon prints, it’s actually much more appropriate to Bangkok ‘winters’ than any of the heavy fabrics and dark cuts that are so popular among other local brands this season. In fact, most of the adjectives fashion writers love to use for collections can’t be applied to Disaya’s clothes which, pretty though they most certainly are, aren’t progressive in style.
But while there’s nothing wildly innovative in the collection, Disaya has the fun-factor going for it. The brand may never win the hearts of the die-hard fashionistas but it will win over the feminine masses who want to dress up in cutesy outfits peppered with whimsical drawings or evening dresses spangled with silver sequins.
The collection is wearable and safe, which may send a shudder up the spines of the hardcore Siam Centre aficionados but, let’s face it, they were never going to be the target for this collection anyway.
With Disaya, you know what you’re getting; it’s dependable, its peachy, its cutesy and its feminine and, for the vast majority of us, we like to have a few such garments in our wardrobe for those times we want to feel fun and flirty. There’s a childlike essence to the collection – with the sequins, the soft colour palette, the cartoonish prints and the frills – the dresses appealing to the nostalgic side of us that misses the days we could turn up to parties in a tiara and a pink tutu!
Disaya is available at:
Central World (2nd floor, Beacon zone, 0 2646 1828)
Siam Paragon (1st Floor, 0 2610 7899)
The Emporium (1st Floor, 0 2259 8647)
Central Chidlom (2nd Floor, 0 2655 7867)