Fans of Greyhound might be surprised to find out the Spring-Summer collection is a nod to the rave-inspired hippy look of the early Nineties. You might wonder how the brash acid colours, the slogans, the smiley faces and the slouchy hooded tops could fit in with a brand such as Greyhound, better known for its muted colour palette
and quirks in the cuts more than the colours. But fear not, Greyhound Original can always be relied on to add a dash of humour to its designs while maintaining its integrity.
The grunge and rave resurgence has been brewing for a while, and ‘21st Century Hippy’ is Greyhound’s interpretation of the early Nineties revival. Over the past year or so, most of the major international brands have merely nodded towards the trend, such as Desigual’s (frankly boring) adoption of the look for its first New York Fashion Week show. Only House of Holland, with its AW13 collection, dared to go the whole hog, with clashing tie-dyes in zesty colours. But while HOH is courageous in its designs, it is geared toward the fickle throwaway fashion crowd, while Greyhound has served up a collection that’s both trendy and with potential for longevity.
There are “peace” and “love not war” slogans and yes there are over-sized smiley-face prints but, with Greyhound’s inimitable style it has created a collection that’s classy and, yes, elegant. It borrows the fun aspects of the 20th century’s rave culture and updates them with the type of over-sized cuts and subtly masculine finishes that are reminiscent of Jill Sander.
Thanks to Greyhound’s skills, a yellow dress with an upsidedown smiley face on it is more than the novelty piece it sounds like; rather, it’s a slinky, figure-flattering number we could imagine wearing at one of Bangkok’s most exclusive events. Similarly, the collection includes brave head-to-toe green and blue tie-dyed pieces that, far from being either dated or ironic, are perfect garden or wedding party looks, classic enough to be worn year-in, year-out. Whoever thought a rave-inspired collection could achieve that?
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