Where skaters becoming creators
Aimed at helping to support and grow the skateboard scene in Thailand, Preduce—which began making skateboards back in 2003—has served as a rendezvous point for the city’s skateboarders, sneaker heads and street fashionistas for over a decade.
Their flagship Siam Square shop has become the home of skate and street cultures in Bangkok since it was first opened in 2006 by three friends—Rthit Phannikul, Simon Pellaux, and Guillaume Wyss—who met through skateboarding and travelling. Siam Square is a popular fashion district of Bangkok, particularly for teenagers, young adults and the young at heart. The store is decorated with modern influences and clean lines, creating a chic statement with its white brick wall and polished concrete floor; turning the outlet into an urban street scene with a boutique feel.
Shoppers can find every skate-related thing they need here, including skateboard decks (boards), skate hardware, apparel, sneakers, and loads of accessories. Among the best-selling products is the Sawatdee deck, from the store’s own brand, which comes in classic black or white and features a screen printed design depicting a wai (the traditional Thai way of greeting). Other popular items include the Preduce X Tawan deck series featuring the art by local artist Tawan Wattuya, and the series of Preduce x Sergio del Amo “Gangster” boards which add retro touches to their decks, offering a cool prints of Thailand’s thugs.
Other unique Thai style creations include the Preduce Deck Demons series by a resident artist TRK, and the latest Preduce X Sadam Yoshizawa Oni deck series created in collaboration with Japanese artist Sadam Yoshizawa. Produced in various factories in Thailand, all Preduce decks are priced at B,1300, and are made of 100 percent Canadian maple wood with an epoxy resin glue construction—making them extra light and giving them perfect “pop”.
Apart from the shop’s original brand there’s also bold and vivid complete skateboards and longboards from Penny, skateboard decks from Baker, and high quality trucks from Independent. The shop also carries some high ends street wear including sneakers from high-top Nike SB, Converse and Vans, favourite hat and beanies from Thrasher, and eye-catching tops and bottoms from Diamond Supply Co.
Visit the brick and mortar store to assemble your own skateboard and to see more of the cool clothing lines. The experienced and friendly staff are always on hand to answer any questions about the products, and you might even meet some of the pro skateboarders from the Preduce team, which includes Tao Kitpullap, Lert Saeri, Geng Jakkarin, Kyle Brown, Absar Lebeh, and Aod Suriyan.
Preduce provides a space for Thai and international artists to display their creations, showing true support for up-and-coming talents. The store also distributes their funky creations internationally to such countries as Hong Kong, Malaysia, Switzerland, The Philippines, and Singapore. And, to celebrate its 10 year anniversary, plans are underway to completely renovate and remodel the store at Siam Square. By Pongphop Songsiriarcha
Preduce
218/9 Siam Square Soi 1
Tel: 086 045 5784
Open daily: 12pm-8:30pm
www.preduce.com
