Playhound’s spring/summer 2014 collection is inspired by foil balloons a la Jeff Koons. The artist’s work ‘balloon dog’ experimented with the reflections, shapes and colours of the kitsch-cute foil balloons that we associate with summer and children’s parties, and Playhound has taken up the idea to create a small collection.
The sister brand to the more subdued Greyhound is a chance for the designers to appeal to a younger, more playful audience while maintaining the sharp but quirky tailoring we’ve come to expect from Greyhound. Playhound has filled the brief perfectly with this collection.
Metallics may usually be associated with autumn/winter collections but when paired with casual sportswear, which verges on pajamalevel comfort at times, the metallics throughout the collection appear childlike and experimental. This is, undoubtedly, a collection that’s intended to be viewed as fun.
The women’s collection is made up of shiny Barbie pinks, which are toned down with plenty of navy blues and creams as well as lots of nostalgic cuts; flouncy skirts and barely there hotpants and a ninetiesinspired three-quarter-length foil pink jacket. Nostalgic and delightful it may be, but be warned; though your love of hot pink shiny frilly skirts may not have faltered in the past twenty years, your adult curves may have a tougher time pulling them off these days.
But, if you can rock the unforgiving cuts, this collection is a very fun one indeed. Thankfully, Playhound have toed the line carefully and, though the collection could have easily strayed into ‘irony’ territory, it hasn’t, which speaks volumes about the design talent behind the brand. Creating a foil balloon inspired collection using a heavy dose of pink metallics and nineties-inspired cuts is a tricky thing to pull off, but this collection is entirely wearable.
The men’s collection is a similar story, with green-blue foil elements running through the entire range. It’s less striking than the women’s collection, but the three-quarter length trousers and metallic punctuation – particularly on the suit, whose cross-hatched green foil trim makes for a fun twist on the classic dark suit – at a little pizazz.
Playhound is available at:
The Mall Bangkapi Department Store
Zen Central World
Central Lad Phrao
Isetan Department Store
Siam Paragon Department Store