It’s an unusual thing indeed to see a Thai women’s fashion collection that we can use the words ‘tough’ and ‘masculine’ to describe. But Senada’s SS14 collection is just that; it’s sexy, simple and boyish. How refreshing.
The collection, ‘Look at Me’, is described by the designers as being their re-imagination of 90s grunge. But to suggest that it’s merely grunge is, we think, to do the collection a disservice. While the grunge element is certainly at play in the thrown-together style of the collection, there are other influences at work, too. There’s a hint of rockabilly in the laceedged strappy dresses, a lot of tomboy charm in the striped knee-length shorts and braces, a dash of Lolita-esque sex appeal in the polka dot dresses worn with pulled-up socks, a little military inspiration in the tassled jackets and chunky boots, and plenty of buttoned-up geek chic in the collared short-sleeved white blouses worn with over-the knee A-line skirts. ‘Grunge’ seems a convenient and on-trend way to group a mix-match of inspirations together but, despite the unusual bricolage, it really works in its own right.
What ties the collection together is its attitude, which toes the line between toughness and vulnerability. Over-sized shirts are paired with braces and flares for similar but cuter takes on tailoring than Saint Laurent’s SS14 collection.
The playful style is continued throughout the collection with buttoned-up shirts paired with granny style shin-length skirt, which are contrasted in the look book’s styling with masculine brogues or chunky lace-up boots – this isn’t a collection to be worn with heels. Even elements which may normally seem overtly sexual, such as over knee socks, tiny hotpants and cropped tops carry seem innocent. It’s less in-your-face sexy and more ‘this top shrunk in the wash but I don’t care’.
The result is very charming and surprisingly feminine, despite the very masculine tailoring throughout the collection. The Senada girl is a girl with outward attitude and inner softness.
Senada boutiques: 3F Siam Center, 2F Central World
Department store: 1F Siam Paragon, 1F The Emporium