‘Unique’ is possibly the most overused word in hotel marketing. So much so in fact, one might be tempted to question translation proficiency within the ranks of the Bangkok hospitality industry. Siam@Siam is one property that shies away from such grandiose claims however, subtly allowing guests to appreciate the hotel’s distinctive qualities without screaming it from the elegant rooftop terrace.
While the hotel itself may have graced Rama I opposite the National Stadium for the past seven years, the Phornprapha family behind the property has owned the land for decades. In fact, the very land the boutique hotel stands on was once the head office of the family’s successful motor business.
As a homage to the family’s history, local artists were contracted to infuse the hotel with industrial elements that created the family’s fortune. From the moment one walks through the front doors, it’s plain to see that the talented artists have developed the concept with panache, leaving you in no doubt that this is anything but an average hotel.
Borrowing inspiration from fairytales, each floor of the 25-storey property marries an elegant
combination of dark, sultry red tones with earthly, vibrant woods and artistic facades. Indeed, artistic consideration has been delivered with enthusiasm at every turn.
From exposed wooden beams within the welcoming, comfortable bedrooms to the elegant menus at flagship French restaurant La Vue (which contain carefully considered poetry, hand-drawn illustrations and dish descriptions by Executive Chef Gilles Poitevin that inform and enlighten), the hotel’s purpose is as layered as the deep artistic ethos.
It’s this attention to detail that demonstrates the passion that went into creating Bangkok’s first art concept hotel, even before the word ‘boutique’ made it’s invasive appearance and became the buzz word for 21st century hospitality.
“We are trying to deliver an experience at Siam@Siam, not just a place to sleep,” explains General Manager William Pang. “We want to make memories for our guests. We want them to feel the passion we have, even after seven years. We take pride in every aspect, from importing the best ingredients for our restaurants to paying attention to the finer details that we proudly believe set us apart.”
Conceptually, the hotel delivers on its promises but thankfully Siam@Siam’s art-deco aura is more than skin deep. Youthful passion is evident from the ground floor’s curiously named ‘Party House One’ bar with live music (open until 2am) up to the alfresco rooftop terrace that offers exceptional views across the city skyline from Rattanokosin to Asiatique on the river (firework- seeking voyeurs for New Year’s take note).
‘Industrial chic’ Japanese sushi and sashimi is served on both the Ground and 25th floor, while an International menu graces the romantic tables at the open-air rooftop bar & restaurant The Roof. Aforementioned French cuisine is enjoyed at La Vue with seasonal menus offering excellent value Gallic gastronomy that embraces locally sourced ingredients.
The hotel’s 10th floor Infinity pool and bar, sensitive Spa Ten, intimate Bar Eleven, funky function rooms and stylish fitness centre complete the expected line up of regular facilities. Again, each features an artistic touch with carefully placed sculptures and yin- yang décor a freedom allowed by being independently owned rather than part of a world-wide chain where uniform design sometimes destroys the creative spirit.
Geographically and metaphorically, the hotel is far from the typical brand hotels built in each other’s shadow. Sandwiched between the old and developed quarters of the city, Siam@Siam also offers easy access to the nearby National Stadium BTS station allowing connectivity to regularly visited shopping and entertainment districts while being on the right side of town to conveniently explore ‘Old Bangkok’.
The world may be ever-changing but there’s no substitute for pride and passion in the hospitality industry. Don’t let Siam@Siam’s funky, hip décor fool you; this is a hotel that hasn’t let its artistic concept overpower the pure philosophy of great hospitality – they simply do it in style.
Siam@Siam Design Hotel
865 Rama 1 Rd | 0 2217 3000 | siamatsiam.com