There’s always time for traditions
Marketer Alisa Kittipong and designer Tanachpak Warrnissorn teamed up two years ago, turning a mutual love of analogue watches into a full-fledged business. After lots of trial and error, the duo finally found the winning formula, prudently inspecting each watch throughout the creative process, from the design to the photo shoots to the daily operations. Simpl’s minimalist watches are not only functional and practical—they are also reflections of the wearers’ senses of style.
Simpl offers eight different watches, each hand-crafted from high-grade materials. The movement inside each watch is built from water-resistant Japanese and Swiss parts that are able to withstand pressure equivalent to a depth of 50 metres. Outer transparent covers are made of sapphire-coated crystal, which helps prevent minor scratches, and AR coating that reduces reflection, making the time actually easy to read in any conditions. The dial comes in two classic shades—black and white—while the stainless steel case comes in three different colours: matte black, silver, and rose gold. Straps, made from genuine Italian leather, come in black or brown.
Among the offerings, the Amber Black watch has become one of Simpl’s bestselling models. It’s easy to see why. With black dials and straps complemented by a stunning rose gold case, the look and feel of the watch expresses confidence and sophistication, but it also contains a trace of mysteriousness in the black face—sort of like the James Bond of watches. Another classic style, the Regal Dark Brown, features a brown leather strap and white dial set off by a rose gold-coated case.
Thanks to the contemporary-meets-classic design, monochromatic colours, and compact size of its watches, Simpl has gained recognition among the watch enthusiasts at home and abroad. Its products are also exported to United Kingdom, the US, Australia, and Indonesia. The fact that this unisex brand remains dedicated to the art of making watches by hand while the digital gadgets steadily rise in popularity has made Simpl even more estimable as a brand.
Simpl’s watches come with a full year warranty. You can contact the shop directly if you have any concerns about the products. To see the collection, visit simplwatch.com or stop by Room Concept Store at Central Embassy, the EMQuartier, or Seenspace Hua Hin. Simpl also plans to launch a new collection with more designs in the middle of 2016. By Pongphop Songsiriarcha