For the Minimalist’s Kitchen
Behold the power of social media. Like many other shops in this day and age, Simple to Simple was established using Facebook as its main point of contact with customers. After a couple of years on the rise, the shop has only just launched a flagship studio close to BTS Saphan Kwai, where its minimalist kitchenware and home décor can be felt rather than scrolled through.
Simple to Simple sells a variety of cool kitchen gear—plates, bowls, spoons, and even honey dippers. Just about all of it is made from raw wood, like mimosa and teak, which lend rich and diverse textures and colours to the products. Most, however, are made from the wood of rubber trees from southern Thailand. Once rubber trees run out of sap, they can no longer be used for their original purpose. Knowing that, founders Yotsawan “Aom” Jeerawittayapong and Nipat “Top” Daosodsai thought it an eco-friendly idea to use this wood in their products, especially as the grain has a beautiful light colour. The distinction has helped earned the brand a faithful international following.
“We get a lot of customers from Japan, Taiwan, and Malaysia. Wooden ware in other Asian countries is much more expensive than it is here,” she adds, “The price starts from B30 and goes to over B1000, but we also offer retail and wholesale prices.”
Simple to Simple’s piebald parliament of clientele is fitting, seeing as both Aom and Top have travelled fairly frequently to Japan, finding inspiration in the simple yet sophisticated Japanese café culture and lifestyle. “We were really fond of the wooden items we found in Japan, and we thought Thai people might find them just as charming,” says Aom.
One of the best-selling items is a minimal-style cutting board, which many restaurants and cafés use as plates or serving trays, according to Aom. They come in a kindergartner’s worksheet of shapes—rectangles, circles, cloud shapes. Another highly rated item is the special wooden lunch box that comes with a pair of chopsticks and strap.
Apart from wooden goods, Simple to Simple offers glass and ceramic items, as well. And, at the shop, visitors can also peruse a variety of tableware, from saucers to cups, from mortars to cake stands. Basically, everything you could ever want for your kitchen, minus those Space Age-y molecular gadgets. But why would you want those, especially in wood trim? Even though we live in a techie world, sometimes it’s just better to go back to the basics.
BY Pongphop Songsiriarcha
Simple to Simple
1575/38 Pahonyothin Rd | 09 5770 1385 | facebook.com/simpletosimple