Sretsis are one of the few Thai brands who’ve managed to leap beyond Siam Square and into international recognition. And it’s not by chance. The talented sisters have an eye for a strong fashion angle, and their autumn/winter 2012 collection, Sweetness, is no exception.
Cutesy cherry prints are nothing new – especially in the Thai market which is so fond of girlie innocence – but Sretsis’ designs have given the fruity designs a distinctly sexy edge. But the brand knows better than to just plonk some cherry prints on an unexpectedly tailored piece and call it ironic.
Instead, the tongue-in-cheek innuendo of cherries and large chocolate dipped, peeled bananas is given a new lease of life with lady-like tailoring, including knee length sleeved dresses with a sexy back spilt, or toughened up with silvercollared shirts, giant flares and over-sized jumpers.
The overall look manages to avoid the bored eye-roll that typical cherry print designs tend to bring on by steering well clear of sugary innocence and toeing the line between whimsical and sexy instead. While cherry and banana prints are the collection’s focus, there are plenty of items for the fashionista who doesn’t want to step out looking like a bowl of fruit. The rest of the collection is the frothy, sugary whipped cream accompaniment to the fruity staples. Think coffee-coloured ruffled shirts, high-waisted white satin tuxedo pants, swirly lilac and pink dresses with a cheeky flash of shoulder.
At this point, the collection may sound as though it’s getting just a little too sweet to stomach. But that’s never the case with Sretsis. With silver and black accents and some clever tailoring (pussy cat bows, high-waisted cropped trousers, a side-slit here and a flash of flesh there), the collection is more old-school elegant than high-school kitsch. It will appeal to women who don’t take themselves too seriously and are brave enough to work statement fashions; let’s face it, no wallflower is going to step out in a white cherry print jumpsuit or a lilac-collared silver a-line mini dress.
Sweetness is complemented by a jewellery collection by Sretsis sister Matina Amanita, which includes fifties-inspired sugared and chocolate-dipped cherry earrings and a fruit salad ring – the perfect combination of bold, statement pieces in quirky fun designs.
Sretsis Boutique Gaysorn 2F, Gaysorn Plaza, Ploenchit Rd | 02-656-1125
Siam Paragon Department Store 1F, Rama I Rd | 02-610-7881
Emporium 1F, Sukhumvit 24 Rd | 02-259-8905
Words by Gaby Doman