Founded in 2010, Tailor on Ten is a bit of a misnomer. The shop, owned by brothers Ben and Alex Cole, is actually located in a quaint and quiet townhouse on Sukhumvit Soi 8, but the confusing name has a reason for being.
“We opened as a small shop on Soi 10,” says Ben Cole. “Within six months, the store had gained such traction that we were measuring people on the sidewalk. That’s when we moved to our current location on Soi 8, but decided to keep the name. We recently expanded the shop with another house, and have no plans to stop there.”
In business just a few years, Tailor on Ten has already earned a reputation for honesty, service, and quality in a market that often lacks those values. That’s because the brothers are particular, and not only about their fabrics. They hand-pick every thread, button, and interlining of their suits, and all tailoring is done in-house — patrons can even watch the master cutter at work.
The employees at Tailor on Ten are all salaried, so fluctuations between the high and low seasons don’t leave them scrambling for work. This assurance keeps the team stable, happy, and performing at a high level, consistently providing customers with impeccable menswear.
The brothers’ overall commitment to integrity shines even brighter in light of their customer service, which helped net them honours at the inaugural Expat Entrepreneur Awards in 2014. “All of our clients are notable customers,” says Cole. “We pride ourselves on building real relationships with everyone. And we really do get every type, from backpackers to bird watchers, general managers to musical artists, students to charity directors.”
Suit fabrics are sourced from renowned clothiers like Vitale Barberis Canonico, Trabaldo Togna, Holland & Sherry (of Savile Row), and Dormeuil. All shirts are 100 percent cotton, the shop favourite coming from Thomas Mason, a British-heritage brand made in Italy. A range of Irish and Japanese linen is also available for suits and shirts. Recently, the shop launched an accessories line, with custom belts, Italian ties, and pocket squares, to name a few.
For a first suit, production takes about a week, with around three fittings. “We keep all measurements on file and offer a full-featured online store for easy ordering,” says Cole. Since many customers live outside Bangkok (some of whom fly in specifically to visit Tailor on Ten), this level of service goes a long way towards maintaining lifelong relationships — precisely what the brothers have set out to achieve.
Tailor on Ten
93 Sukhumvit Rd Soi 8 | 08 4877 1543 | tailoronten.com