Ministry of Culture, Thai Rice Foundation and Private Sectors Jointly Organised “Thai Treasures” Exhibition at ICONSIAM in Honour of HM Queen Sirikit The Queen Mother.
On the auspicious 87th Birthday Anniversary of Her Majesty Queen Sirikit The Queen Mother on 12 August 2019, the Culture Ministry collaborated with the Thai Rice Foundation under the Royal Patronage, Chat rice brand and ICONSIAM organised an exhibition “Thai Treasures” to honour The Queen Mother for her greatest dedication and patronage to preserve Thai traditional silk and support Thai rice improvement.
Mr. Itthiphol Kunplome, Minister of Culture said that Thai silk and Thai handicraft are well known in the overseas markets, and The Queen Mother has been instrumental in promoting their recognition through her overseas trips. She managed to initiate the process of silk production from start to finish and make it sustainable as an income-generation career. Thai silk is a valuable ancient heritage that represents Thai value and pride. In recognition of The Queen Mother’s contribution, the Ministry of Culture invites people to wear and promote Thai silk clothes as Thai treasure and participate in this exhibition to demonstrate loyalty to The Queen Mother.
Mr.Sumeth Laomoraphorn, CEO of C.P.Trading Group Co., Ltd. KhaoTraChat added that the contribution of Her Majesty Queen Sirikit for Thai rice industry has been enormous. Her Majesty’s insights have benefited Thai farmers throughout the years resulting in career sustainability and improved quality of life. Trachat Rice has been in the rice market for over 30 years, become a leading global export-income product, and received strong support from the public sector, Thai Rice Foundation under Royal Patronage for rice-related activities. Their guiding business philosophy comprises of three principles: it must benefit the country, the consumers, and the organisation as a way to pay gratitude to the country. This exhibition served as a platform for Thai people to appreciate ancient Thai treasures such as Thai silk and Thai rice that have been integral in Thai way of life for generations.
Mrs.Pasinee Limatibul, Chairman of ICONSIAM Co., Ltd., disclosed that ICONSIAM allows the world to see and appreciate national ancient traditions and culture that we regard as Thai treasures. Together with business partners such as The ICONSIAM Superlux Residence Corporation Ltd. and The ICONSIAM Residence Corporation Ltd., several traditional cultural activities took place at Charoen Nakorn Hall, Floor M. Participating in the activities were 5 silk-producing communities arranged by the Ministry of Culture and a display of KhaoTraChat of various types. Furthermore, the exhibition relating to Her Majesty Queen Regent Sirikit, The Queen Mother was at Ratchada Hall on Floor 1.
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