Thailand’s top tourism sectors set out to seduce female travellers
Playing the seduction card, aimed towards female travellers, Thailand’s Ministry of Tourism in cooperation of the Tourism Authority of Thailand (TAT) as well major private partners such as airlines and hotel chains, launched a campaign last year targeting women travelling. And this coming August—the month which celebrates the birthday of Her Majesty Queen Sirikit—has been designated as a special month dedicated to women holiday-makers, complete with tailor-made offers.
“The Royal Government is using the auspicious month celebrating the birthday of our Majesty Queen Sirikit, by dedicating all of our marketing campaign to women,” proclaimed Her Excellency Kobkarn Wattanavrangkul, Thailand’s Minister of Tourism and Sports, during a launch dinner last year. “We bundle our resources to facilitate the travel into Thailand for female tourists, offering not only a wide range of discounts in accommodation, shops, or restaurants, but also by working with our immigration authorities with a dedicated immigration lane at airports.”
The TAT also understands the asset of capitalizing on female travellers.
“We know that it gives a strong message about our Kingdom as a safe destination,” explains Srisuda Wanapinyosak, Deputy governor Marketing Asia Pacific for TAT, and one of the masterminds behind the campaign. “But Thailand is also perceived as the essence of well-being, and as a mature destination able to offer a tailor-made experience to any market segment.”
The campaign aims to not only show that Thailand remains a female-friendly destination thanks to its incredible range of products—from boutique hotels, to shopping and spa facilities—but that the country is also promoting female-friendly sporting activities, such as golf (there’s even a dedicated women’s tournament), boxing, and cycling. The campaign organizers also want to highlight Thailand’s traditions that are best exemplified through its women. Cuisine is one important part of it but traditional textiles, perceived as one of the Kingdom’s most enduring heritage legacies, is another.
Last year, one of the highlights of August—the dedicated women’s month—was an event entitled ‘Passage of Thai Fabric: A Tribute to Her Majesty the Queen’. The exhibition paid tribute to Thai textile heritage, and Queen Sirikit’s dedication in preserving that heritage.
“This year, we are looking at organizing Thai designers fashion shows which will again put the emphasis on Thai silk beauty,” says Srisuda, a dedicated free mobile application, called Women’s Journey Thailand, enables users to navigate through information and special offers, which will aid in planning one’s travel schedule in Thailand accordingly. The products, services and events are listed under five categories: Beautiful Look; Beautiful Shape; Beautiful Mind; Beautiful Retreat; and Beautiful Experience.