Business is booming for companies catering to Bangkok’s bevvy of billionaires
While it’s true that Bangkok is still a place where you can get noodle soup for a buck, it’s also the kind of a place where you can get imported foie gras and Dom Perignon champagne at the drop of a dime (err, well… maybe a tad more than a dime). As more and more money filters through this manic metropolis, more and more businesses see their own profits rising by catering to this growing population of millionaires, and even billionaires.
Basically, if you want it we got it. Interested in the new Wraith Black Badge limited edition all-black Rolls-Royce (below) which will only set you back a mere B34.9 million? Well, they just arrived in March at the Rolls-Royce showroom on Rama 3 Rd, which is located right next to the Aston Martin showroom. Or maybe your tastes veer towards private jets and luxury yachts. Don’t worry you’ll find those here too—although securing a parking spot may prove difficult.
Bangkok is also home to some of the top-rated restaurants in the world—Gaggan and Nahm were both recently awarded spots on the 2017 World’s 50 Best Restaurants list (see pg. 79)—but rest assured that as your belly fills your wallet will empty. Fine dining establishments that tempt foodies with imported European ingredients and guest appearance by chefs from Michelin-starred restaurants are not letting their fabulous fare go cheaply, as all those truffles and cuts of Waygu beef don’t come cheap.
Visitors to Bangkok will also notice that 5-star premium hotels are in no short supply, and it seems more keep popping up every lunar cycle. The newest kid on the block is the spectacular Park Hyatt (1031 Ploenchit Rd), a gleaming glass and steel masterpiece of design, with a swooping, sloping, futuristic outer façade. However, even more über-upscale hotels are due to come, including a Waldorf Astoria (scheduled to open in 2018).
For the rich residing full-time in Bangkok, luxury living quarters are another steadily growing market. The Ritz-Carlton residences at the MahaNakhon Tower are some of the most sought after real estate buys in town, but if you can wait until next year that’s when Capella, one of the world’s most prestigious luxury hotel brands, is scheduled to launch a development known as The Chao Phraya Estate on the east bank of the city’s legendary River of Kings. Promising a whole new level of personalized facilities and upscale services, this will be Bangkok’s first Capella property, with 101 guest suites and riverview villas.
Of course, if you’re not one of the lucky few to have made millions on tech stocks, or if you weren’t born with a silver spoon in your mouth, there’s still plenty of affordable pleasures here that a much more meagre amount of money can buy. However, if you’ve got the cash then make the splash, cuz this town is made for having fun!