TRAVELAgoda Sustainable Travel Survey reveals people’s top concerns about tourism’s impact

Agoda Sustainable Travel Survey reveals people’s top concerns about tourism’s impact

Easy identification of sustainable eco-friendly travel options, limited use of single-use plastics and financial incentives for accommodation providers that maximise energy efficiencies are the top three measures needed to make travel more sustainable, according to Agoda’s Sustainable Travel Trends Survey.

Establishing more protected areas to limit tourist numbers and removal of single-use bathroom amenities round out the top five global measures.

The findings from the survey launched June 5 to mark World Environment Day also revealed globally that over-tourism, and pollution of beaches and waterways are the top two concerns of the impact of tourism, with deforestation and energy inefficiencies (including overconsumption of electricity/water) ranking joint third.

Governments considered most responsible for making changes to make travel more sustainable

Globally, the public considers governments most accountable for making positive environmental changes around travel, followed by tourism authorities and individuals themselves. When it came to holding governments most accountable, those in Indonesia and UK were most likely to do so (36%), China followed not too far behind at 33%, with Australia and Malaysia in fourth and fifth (28% and 27% respectively). The markets most likely to cite themselves or individuals as most responsible for making changes to traveling sustainably were Thailand (30%), Japan (29%) and the US (28%). Meanwhile, China (11%), the UK (13%), and Vietnam (14%) were least likely to attribute responsibility to the individual.

When asked what they would pledge to do better in a post-COVID travel scenario, the top responses globally were #1 “Manage their waste” including using less single-use plastics, #2 “Switch off the air con and lights when leaving their accommodation,” and #3 “Always look for eco-friendly accommodation.” Interestingly, despite over-tourism being the biggest concern, going to lesser-known destinations only ranked seventh of out of 10 as a pledge to do better.

No ‘one size fits all for’ sustainability

The top practices most associated with environmentally friendly or sustainable travel are #1 “Renewable energy and resources like solar, wind, hydroelectric and water,” #2 “No single-use plastics,” joint number #3 “Animal conservation” and “Creating a smaller carbon footprint.”

Other energy saving solutions such as key cards or motion sensors, using natural cleaning products are the other key practices. Interestingly, buying locally sourced products, reusing bedding or towels during holiday stays and visiting off-the-beaten track destinations are the bottom three practices out of 10 associated with sustainable travel.

“We can see from the Agoda Sustainable Travel Trends Survey that the messages of taking simple steps such as switching off lights and air conditioning when leaving the room or reducing waste by minimising use of single-use plastics are being embraced by the public across the globe. What is also clear is that while globally the message is governments need to take the lead on managing sustainable travel, there is recognition that some responsibility lies with people’s own behaviour,” explains John Brown, CEO, Agoda.

“While there are different interpretations of what practices are eco-friendly or sustainable, most of the public are keen to be able to do their part, by actively pledging to choose eco-friendly properties or make smarter environmental choices when travelling. One of the easiest ways to counter concerns about over-tourism is to consider traveling to off-the-beaten-track destinations. This past year at Agoda, we have seen a shift in travel patterns as people, limited to domestic travel, explore lesser-known areas. If managed well, not only does this help support independent hoteliers and accommodation providers that rely economically on the tourist dollar, it can help lessen the environmental burden on overcrowded areas,” Brown added.

“As an industry, we need to continue to find ways to help individuals achieve these goals be it making it easier to search and find sustainable properties on Agoda or supporting and encouraging more partners to use key cards for power, use renewable energy sources or offering carbon-offsetting options for travel products,” continued Brown.

COVID negatively impacts attitudes to sustainable travel

The increase in desire to travel more sustainably was most prevalent among respondents from South Korea, India and Taiwan, 35%, 31% and 31% respectively. However, looking at the figures globally, while 25% have an increased desire to travel more sustainably this compares with 35% whose desire to do so decreased. The markets reporting the biggest proportional decrease were Indonesia (56%), Thailand (51%) and the Philippines (50%).

“It’s concerning that many people see sustainable travel as less important today than they did before COVID-19, but I hope that is just a short-term effect, driven by people’s thirst to get back out there and travel any way they can,” Brown concluded.


· More Thais are most concerned about overtourism, deforestation for tourism, and energy waste or inefficiency.

· 30% of Thais believe they themselves are most responsible followed by tourism authorities (25%), and governments (24%) for making changes within the sustainable travel space.

· Thais pledge to manage their own waste during travel by using less single-use plastics during travel period (53%), always look for eco-friendly accommodation (37%), and switch the air conditioner and lights off when leaving room (31%) when they travel in the post-COVID period

· Practices that are considered most helpful to travel sustainably by Thais are accommodations using renewable energy or water source (31%), reusable amenities, (20%) and key cards to power electricity in an accommodation (15%).

· When asked what practices associate with sustainability, 47% considered use of renewable resources, 41% animal conservation, and 35% use of natural cleaning products.

· The additional measures to help make travel more sustainable are easy identification of sustainable/eco-friendly travel options, financial incentives to accommodation providers who maximise energy efficiency, and limiting use of single-use plastic in airlines or accommodations.

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